Lumina Glow
Clean beauty brand with a beautiful product line but a forgettable digital presence — ready to own organic discovery.
THE CHALLENGE
What stood in the way.
The Problem
Lumina Glow owned a beautiful product line but a forgettable digital presence — thin content, weak technical SEO, and no clear category position.
Business Impact
Competitors captured high-intent skincare queries. Paid became the only growth lever, crushing margin.
Why Traditional Failed
Generic blog calendars and template SEO checklists couldn’t rebuild topical authority or brand distinctiveness at once.
OUR STRATEGY
How we moved.
Foundation
Brand audit, technical SEO fixes, and a positioning system that made every page unmistakably Lumina.
Core Execution
Topic clusters, on-page rebuilds, PDP content, and editorial photography rebuilt authority and desire together.
Authority & AI
PR features, ingredient authority pages, product schema, and AI overview readiness expanded discovery beyond classic SERPs.
EXECUTION HIGHLIGHTS
How we executed.
Technical + UX rebuild
Brand voice system
Authority PR
Schema & GEO
RESULTS
What changed.
0%Organic traffic
0%Non-brand keywords
0%Organic revenue
0Featured snippets
0KMonthly sessions
KEY TAKEAWAY
Key takeaway
By uniting brand positioning with technical SEO and AI-ready content, Lumina became a trusted skincare destination — not just another product site.
CLIENT FEEDBACK
What they said.
They rebuilt how we show up online — brand and search together. Organic finally became our strongest channel.
NEXT STEP
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