Al Habtoor Real Estate
Turning legacy into a more human digital presence.
Mystic helped Al Habtoor Real Estate connect its established reputation with a more active digital presence through human-led content, project storytelling and performance marketing.
THE CHALLENGE
What stood in the way.
Where buyers look now
A recognised real estate name was competing in a market where buyers increasingly discover projects through content, video and paid media.
Human, without losing the legacy
The challenge was to make the brand feel more human and relevant without losing the strength of its legacy.
Reputation ahead of the feed
The name was already trusted. It still needed a more active digital presence buyers could find, follow, and inquire through.
OUR STRATEGY
How we moved.
People
We brought people, projects and progress into the story. Leadership content humanised the brand.
Projects
Project narratives extended beyond launch day.
Progress
Paid media connected attention with inquiries.
EXECUTION HIGHLIGHTS
How we executed.
Project Marketing
Construction & Milestones
Broker & Event Engagement
Paid Media
Multilingual Communication
RESULTS
What changed.
10X+ROAS
5,000+Leads Generated
10M+Impressions
3M+Video Views
KEY TAKEAWAY
Key takeaway
When legacy, people and performance work as one system, an established brand becomes more relevant without losing what made it trusted.
CLIENT FEEDBACK
What they said.
Working with Mystic gave us a much clearer way to communicate digitally. They understood the strength and history behind Al Habtoor while helping us create a more human and connected brand presence.
NEXT STEP
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